Digital Marketing
How to Track ROI from Google Ads Campaigns
Accurate conversion tracking is essential for understanding whether your paid search investment is delivering returns.
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6 min read
Many UK businesses run Google Ads without proper conversion tracking, making it impossible to calculate true ROI. Here is how to fix that.
Set up conversion actions
Define what constitutes a valuable action — form submissions, phone calls, purchases — and configure tracking for each.
Use Google Tag Manager
GTM simplifies tag deployment and reduces dependency on developers for tracking changes.
Report on cost per acquisition
Compare CPA against customer lifetime value to determine sustainable spend levels.